Quickie Stats: Discovering New Labels + Back to School Style Economics

Look to resale to break out of a style rut + back-to-school sticker shock

Hello hello, friends near and far! I’m taking a break from client sourcing for fall to jump into your inboxes with all things data.

One of my favorite resale data points I’ve stumbled on recently comes from Vestiaire Collective, which shares that 59% of customers either discovered a brand or bought it for the first time secondhand. I don’t have a way of validating this exact number, but it resonates personally and through what I’ve observed working with clients: Resale is magic for both discovering and accessing new labels.

We can all relate to this, right?

Investing and maintaining a wardrobe can get pricey, quickly. Even for high-earners (who, for the record, shop secondhand more often), the idea of spending hundreds or thousands of dollars on a sweater, a pant, a shoe – whatever – can seem irresponsible, out of touch, or just frankly not a smart target for money going out. Resale puts premium labels at more reasonable price points for consumers. And when a buyer has a great experience with a label, they’re more likely to shop and talk about that label again, be it on the primary or secondary market. It’s not rocket science, but it is another notch in the “WHY CONSIDER RESALE” column.

Want to hop on the discoverability and accessibility train with me? Check out my exclusive CHEAT SHEETS BUNDLE to navigate all things resale. It’s the best.